Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus, Adele Revella

Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business

Jim Kraus, Adele Revella

240 pages • missing pub info (view editions)

nonfiction business
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A fresh look into understanding your prospective customer's buying decisions to influence them and win more businessBuilding on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marke...

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