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351 pages • missing pub info (view editions)
ISBN/UID: 9780813333274
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 28 March 1997
Description
When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television...
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351 pages • missing pub info (view editions)
ISBN/UID: 9780813333274
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 28 March 1997
Description
When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television...