Breakthrough Advertising by Eugene Schwartz, Brian Kurtz, Martin Edelston

Breakthrough Advertising

Eugene Schwartz, Brian Kurtz, Martin Edelston

236 pages first pub 1847 (editions)

informative medium-paced
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The greatest book ever written on direct marketing and advertising The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with them making millions of dollars. That's when Gen...

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