Telemanage Your Customers: A System for Telephone Account Management by Anna Thomson, Merlin Stone, Chris Wheeler

Telemanage Your Customers: A System for Telephone Account Management

Anna Thomson, Merlin Stone, Chris Wheeler

170 pages missing pub info (view editions)

informative medium-paced
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Description

In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors ...

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