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768 pages • first pub 2001 (editions)
ISBN/UID: 9780072865264
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using market...
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768 pages • first pub 2001 (editions)
ISBN/UID: 9780072865264
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using market...
Community Reviews
Content Warnings