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368 pages • first pub 1985 (view editions)
ISBN/UID: 9780805011944
Format: Paperback
Language: English
Publisher: Holt McDougal
Edition Pub Date: Not specified
Description
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
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368 pages • first pub 1985 (view editions)
ISBN/UID: 9780805011944
Format: Paperback
Language: English
Publisher: Holt McDougal
Edition Pub Date: Not specified
Description
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.