Improving Survey Questions: Design and Evaluation by Floyd J. Fowler Jr.

Improving Survey Questions: Design and Evaluation

Applied Social Research Methods #38

Floyd J. Fowler Jr.

200 pages first pub 1995 (editions)

nonfiction reference informative reflective medium-paced
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What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke...

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