The Martech Handbook: Build a Technology Stack to Attract and Retain Customers by Darrell Alfonso
The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
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Darrell Alfonso
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The Martech Handbook: Build a Technology Stack to Attract and Retain Customers

Darrell Alfonso

240 pages • missing pub info (view editions)

informative inspiring medium-paced
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It can hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding a...

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