Fundamentals of Marketing by Sara Rosengren, Chris Fill, Paul Baines

Fundamentals of Marketing

Sara Rosengren, Chris Fill, Paul Baines

416 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can yo...

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