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242 pages • missing pub info (editions)
ISBN/UID: 9780751404241
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 31 May 1997
Description
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines...
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242 pages • missing pub info (editions)
ISBN/UID: 9780751404241
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 31 May 1997
Description
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines...
Community Reviews
Content Warnings