International Marketing by Eric G. Harris, Donald E. Baack, Daniel W. Baack

International Marketing

Eric G. Harris, Donald E. Baack, Daniel W. Baack

583 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing ve...

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