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306 pages • missing pub info (view editions)
ISBN/UID: 9780521367981
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 14 July 2011
Description
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternat...
Community Reviews
Content Warnings
306 pages • missing pub info (view editions)
ISBN/UID: 9780521367981
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 14 July 2011
Description
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternat...
Community Reviews
Content Warnings