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Audience Evolution: New Technologies and the Transformation of Media Audiences by Philip M. Napoli

Audience Evolution: New Technologies and the Transformation of Media Audiences

Philip M. Napoli

248 pages first pub 2010 (view editions)

informative medium-paced
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Description

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and emp...

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