Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Alexandra Watkins with Claire Buchignani (Narrator)

missing duration info Add in missing duration information • first pub 2014 (editions)

nonfiction business design informative fast-paced
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Description

Every year, 6 million companies and more than 100,000 products are launched, but too many have names that look like the results of a drunken Scrabble game--Xobni, Svbtle, and Doostang, anyone? Ace naming consultant Alexandra Watkins explains how a...

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