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120 pages • missing pub info (editions)
ISBN/UID: 9781841121956
Format: Paperback
Language: English
Publisher: Capstone
Publication date: 03 April 2002
Description
Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including...
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120 pages • missing pub info (editions)
ISBN/UID: 9781841121956
Format: Paperback
Language: English
Publisher: Capstone
Publication date: 03 April 2002
Description
Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including...