Channel Management: Marketing 04.07 by Patrick Forsyth

Channel Management: Marketing 04.07

Express Exec

Patrick Forsyth

120 pages missing pub info (editions)

nonfiction business economics history informative medium-paced
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Description

Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including...

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