Marketing Strategy in Play: Questioning to Create Difference by Mark Hill

Marketing Strategy in Play: Questioning to Create Difference

Marketing Strategy Collection

Mark Hill

80 pages missing pub info (editions)

nonfiction business economics medium-paced
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When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenge...

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