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One Up: Creativity, Competition, and the Global Business of Video Games by Joost Van Dreunen

One Up: Creativity, Competition, and the Global Business of Video Games

Joost Van Dreunen

296 pages first pub 2020 (view editions)

nonfiction business economics adventurous informative medium-paced
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Description

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pok�mon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this indu...

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