Persuasion: Integrating Theory, Research, and Practice by Ann Bainbridge Frymier

Persuasion: Integrating Theory, Research, and Practice

Ann Bainbridge Frymier

376 pages first pub 2006 (editions)

nonfiction education
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"Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach -- the two approaches that have often been at odds ...

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