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392 pages • missing pub info (view editions)
ISBN/UID: 9781138128583
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 04 September 2015
Description
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in...
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Content Warnings
392 pages • missing pub info (view editions)
ISBN/UID: 9781138128583
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 04 September 2015
Description
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in...
Community Reviews
Content Warnings