No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich by Dan S. Kennedy

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Dan S. Kennedy

368 pages • first pub 2008 (view editions)

nonfiction business informative lighthearted slow-paced
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THE SCARY TRUTH: The middle-class consumer population--and their buying power--is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing ...

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