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Dentro de Coca-Cola: Cómo convertí Coca-Cola en la marca más popular del planeta by David Beasley, Neville Isdell

Dentro de Coca-Cola: Cómo convertí Coca-Cola en la marca más popular del planeta

David Beasley, Neville Isdell with Gerardo Di Masso (Translator)

missing page info Add in missing page information first pub 2011 (editions)

nonfiction biography business informative inspiring fast-paced
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""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival""""""""""Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's ...

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