The One to One Future by Martha Rogers, Don Peppers

The One to One Future

Martha Rogers, Don Peppers

464 pages first pub 1993 (editions)

nonfiction business informative slow-paced
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The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely...

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