Primer on Decision Making: How Decisions Happen by James G. March

Primer on Decision Making: How Decisions Happen

James G. March

308 pages first pub 1994 (editions)

nonfiction business informative reflective medium-paced
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Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws...

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