ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports by Keith Hollihan, Anthony F. Smith

ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

Keith Hollihan, Anthony F. Smith

232 pages • first pub 2009 (editions)

nonfiction sports informative medium-paced
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A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services ...

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