Beyond Ballyhoo: Motion Picture Promotion and Gimmicks by Mark Thomas McGee

Beyond Ballyhoo: Motion Picture Promotion and Gimmicks

Mark Thomas McGee

253 pages first pub 1989 (view editions)

funny informative lighthearted medium-paced
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William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten ...

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