Improved Business Planning Using Competitive Intelligence by Carolyn M. Vella, John J. McGonagle

Improved Business Planning Using Competitive Intelligence

Carolyn M. Vella, John J. McGonagle

163 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Written for planning professionals in corporations and the nonprofit sector, this book addresses the need for adequate competitive intelligence. Types of corporate planning are examined and practical, detailed advice on using CI techniques to make...

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