What Kids Buy and Why: The Psychology of Marketing to Kids by Daniel Acuff
What Kids Buy and Why: The Psychology of Marketing to Kids

Daniel Acuff

What Kids Buy and Why: The Psychology of Marketing to Kids

Daniel Acuff

224 pages first pub 1998 (editions)

informative lighthearted medium-paced
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Description

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and ...

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