Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing by Tim Hughes, Hugo Whicher, Adam Gray

Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing

Tim Hughes, Hugo Whicher, Adam Gray

248 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelmi...

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