The Advertising Concept Book: Think Now, Design Later ; a Complete Guide to Creative Ideas, Strategies and Campaigns by Pete Barry
The Advertising Concept Book: Think Now, Design Later ; a Complete Guide to Creative Ideas, Strategies and Campaigns
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Pete Barry
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The Advertising Concept Book: Think Now, Design Later ; a Complete Guide to Creative Ideas, Strategies and Campaigns

Pete Barry

320 pages • first pub 2008 (view editions)

nonfiction business design informative lighthearted medium-paced
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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new...

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