McQuail's Mass Communication Theory by Denis McQuail

McQuail's Mass Communication Theory

Denis McQuail

missing page info Add in missing page information first pub 1983 (editions)

nonfiction challenging informative slow-paced
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Description

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communicatio...

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