Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling by Nuno Bernardo

Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling

Nuno Bernardo

133 pages missing pub info (view editions)

nonfiction art business computer science informative medium-paced
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Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independent...

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