Innovation: The Five Disciplines for Creating What Customers Want by William W. Wilmot, Curtis R. Carlson

Innovation: The Five Disciplines for Creating What Customers Want

William W. Wilmot, Curtis R. Carlson

368 pages • first pub 2006 (editions)

nonfiction business design informative medium-paced
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Nothing is more important to business success than innovation . . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovationWhen it comes to innovation, Curt Carlson and...

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