Ice to the Eskimos: How to Market a Product Nobody Wants by Jon Spoelstra

Ice to the Eskimos: How to Market a Product Nobody Wants

Jon Spoelstra

288 pages first pub 1997 (editions)

nonfiction business funny informative fast-paced
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You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product. What Are You Going To Do?You're going to read this book, that's what.Let's face it....

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