The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture by Rebecca C. Hains, Nancy A. Jennings
The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture
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Rebecca C. Hains, Nancy A. Jennings
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The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture

Rebecca C. Hains, Nancy A. Jennings

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informative lighthearted medium-paced
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Description

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Pric...

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