To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record by George Roth, Philip H. Mirvis, Karen Ayas

To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

George Roth, Philip H. Mirvis, Karen Ayas

272 pages missing pub info (editions)

nonfiction business economics history informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble-- declining volume, eroding margins, crit...

Read more

Community reviews

This book doesn't have any reviews or ratings yet!

If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.