The Experience Economy by James H. Gilmore, B. Joseph Pine II

The Experience Economy

James H. Gilmore, B. Joseph Pine II

400 pages first pub 1999 (editions)

nonfiction business design economics informative slow-paced
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companie...

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