The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness by Virginia Postrel
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
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Virginia Postrel
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

Virginia Postrel

268 pages • first pub 2003 (editions)

nonfiction business design challenging informative reflective slow-paced
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Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing ...

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