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—
Jesse Kornbluth, Roger Enrico, Roger Enrico
361 pages • first pub 1986 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Community Reviews
Content Warnings
—
Jesse Kornbluth, Roger Enrico, Roger Enrico
361 pages • first pub 1986 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Community Reviews
Content Warnings