Global Brand Power: Leveraging Branding for Long-Term Growth by Barbara E. Kahn

Global Brand Power: Leveraging Branding for Long-Term Growth

Wharton Executive Essentials

Barbara E. Kahn

134 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultur...

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