Crisis, Resilience and Survival: Lessons from the Global Auto Industry by Matthias Holweg, Nick Oliver

Crisis, Resilience and Survival: Lessons from the Global Auto Industry

Matthias Holweg, Nick Oliver

341 pages first pub 2015 (editions)

informative medium-paced
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Description

Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean ...

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