El desafío Starbucks by Howard Schultz, Howard Schultz

El desafío Starbucks

Howard Schultz, Howard Schultz

352 pages first pub 2007 (editions)

nonfiction biography business adventurous informative slow-paced
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In 2007 Starbucks stood on shaky ground. The previous years had been dominated by an expansionist business policy which steered the company away from its founding tenets high quality products and a close connection to its partners and customers; i...

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