Managing Marketing Performance by Helen Meek, Richard Meek, Roger Palmer

Managing Marketing Performance

CIM Coursebook

Helen Meek, Richard Meek, Roger Palmer

402 pages missing pub info (view editions)

nonfiction business medium-paced
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Description

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

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