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425 pages • first pub 2007 (view editions)
ISBN/UID: 9781846140426
Format: Hardcover
Language: English
Publisher: Allen Lane
Edition Pub Date: 04 October 2007
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...
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425 pages • first pub 2007 (view editions)
ISBN/UID: 9781846140426
Format: Hardcover
Language: English
Publisher: Allen Lane
Edition Pub Date: 04 October 2007
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...
Community Reviews
Content Warnings