International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media by Silvia Cambie, Yang-May Ooi

International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

Silvia Cambie, Yang-May Ooi

222 pages • missing pub info (view editions)

nonfiction business economics
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Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously. International Communications Strategy is about the opportunities and challenges this situation creates fo...

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