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336 pages • missing pub info (view editions)
ISBN/UID: 9781576750797
Format: Hardcover
Language: English
Publisher: Berrett-Koehler Publishers
Edition Pub Date: 17 April 2000
Description
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -...
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336 pages • missing pub info (view editions)
ISBN/UID: 9781576750797
Format: Hardcover
Language: English
Publisher: Berrett-Koehler Publishers
Edition Pub Date: 17 April 2000
Description
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -...