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Emotional Value: Creating Strong Bonds with Your Customers by Janelle Barlow, Dianna Maul

Emotional Value: Creating Strong Bonds with Your Customers

Janelle Barlow, Dianna Maul

336 pages missing pub info (view editions)

nonfiction business economics
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Description

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -...

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