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Karen Hold, Jeanne Liedtka, Jessica Eldridge
296 pages • first pub 2021 (editions)
ISBN/UID: 9780231194266
Format: Hardcover
Language: English
Publisher: Columbia Business School Publishing
Publication date: 13 July 2021
Description
In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a su...
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Karen Hold, Jeanne Liedtka, Jessica Eldridge
296 pages • first pub 2021 (editions)
ISBN/UID: 9780231194266
Format: Hardcover
Language: English
Publisher: Columbia Business School Publishing
Publication date: 13 July 2021
Description
In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a su...