The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

514 pages • missing pub info (editions)

nonfiction business economics travel challenging informative medium-paced
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Description

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every touris...

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