Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall

Insanely Simple: The Obsession That Drives Apple's Success

Ken Segall

239 pages first pub 2012 (editions)

nonfiction business design technology reflective slow-paced
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Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative dir...

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