Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era by Gini Dietrich, Geoff Livingston
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
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Gini Dietrich, Geoff Livingston
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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Gini Dietrich, Geoff Livingston

219 pages • first pub 2012 (view editions)

informative lighthearted medium-paced
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You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer ...

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