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282 pages • first pub 2003 (editions)
ISBN/UID: 9780446556026
Format: Paperback
Language: English
Publisher: Business Plus
Publication date: 10 June 2010
Description
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love...
Community Reviews
Content Warnings
282 pages • first pub 2003 (editions)
ISBN/UID: 9780446556026
Format: Paperback
Language: English
Publisher: Business Plus
Publication date: 10 June 2010
Description
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love...
Community Reviews
Content Warnings